Sweet Management Group (formally The Connect Group) is a culinary marketing and talent representation agency focused on leveraging food, beverage & lifestyle initiatives to engage with food-connected consumers

Not everyone loves sports.
Not everyone digs music and live entertainment.
But EVERYONE EATS.

 
 
 
 
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Chef Tiffani smiling after winning Food Network's Tournament of Champions
Chef Marc Forgione in action in the kitchen
Chef Rodney Scot smiling in front of a BBQ oven
Chef Nina Compton smiling in front of a blue house with shutters
Melissa smiling in front of a cake she is decorating
Chef in a home kitchen preparing food
Amanda Haas smiling in front of flowers with outdoor background
Michael Chernow doing business at a table

What We Do

Talent Management

Talent Marketing & Procurement

Brand Strategy & Consulting

Events (In-Person & Virtual)

Media | Licensing

Digital Experiences

 

Stay Food Connected

FOLLOW US @SWEETMGMT

 
Happy happy birthday to two incredibly talented chefs!! @chefludo and @wholefish 🥳 We hope you're celebrating big!
Kicking off spring with two delicious demos by @leahscohen on the @todayshow this morning🫛🌸
Huge congrats to @pitmasterrodneyscott on the expansion of @rodneyscottsbbq into Nashville!! Opening at Chief's on Broadway on April 5th 👏🏻🔥
We're so proud of you @chefbae on launching your VERY OWN jumpsuit line!!! Go Bae!!👏🏻👏🏻🔥
The happiest of birthdays to @chefmichy!!! 🥳 We hope you're celebrating big and the day is as special as you are!
What's chef @chefakhtar doing when he's not cooking? Running an extremely successful consulting and development business with a focus on food halls across the nation. The fastest growing one in the country! @hosphq @fastcompany
Our SMG family continues to grow with incredibly talented individuals and we wanted to give a quick shout out to those that have joined us over the last few months. Let’s continue to do great things👏🏼👏🏼
It’s time to BID in this All-Star Alphabet Auction!! Watch our very own @tiffanifaison and @leahscohen compete on Guy’s Grocery Games in the most extreme ABC game yet! Premiering tonight at 9 PM EST on @foodnetwork #grocerygames
 
 
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